Validating the value
and the Waste Management Phoenix Open are getting claims validated to prove the accuracy of their claims and to gain a competitive advantage among consumers, business partners and investors who value waste diversion and the efficiencies it requires.Interestingly, other companies are choosing not to have their claims publicly validated, but are opting to go through the same process and having their programs audited.
Experiments that involve customers will help to unearth insights to (in)validate critical hypotheses around your ideas.For example, it may be important to your application to ensure that every user provides a valid email address and mailing address.Model-level validations are the best way to ensure that only valid data is saved into your database.In these cases, value proposition validation is imperative. How do digital engagement agencies, such as ours, offer a degree of certainty around a new digital component to more traditional-based enterprise manufacturing companies who have for decades, showcased technological advances solely through hardware?
Here we discuss one of our latest projects with a client doing exactly that, cloaked in a bit of veiled secrecy, to explore the process of executing a formulated value proposition: A leading consumer electronics manufacturer looked to validate a value proposition for a new connected product targeted at families that would revolutionize their at-home care routine.
But it’s also important to be mindful of how, where, and when you’re trying to collect customer related data.